منابع مشابه
Credibility of Celebrity Endorsement and Buying Intentions an Evidence from Students of Islamabad, Pakistan
Celebrity Endorsement has become one of the important tools in advertisement persuading customers. No study has been yet conducted in Pakistan to measure the impact of credibility of celebrity on the buying intentions of customers. This paper investigates the credibility of celebrity endorser influence on consumers buying intention and also whether the experience of celebrity with the usage of ...
متن کاملDoes Buying High Mean Buying Often
Many durable goods, particularly in the high technology sector of the economy, experience rapid quality improvement. As a result, replacement is typically due to obsolescence rather than breakdown, and replacement cycles are generally short. When these goods are vertically differentiated, consumers must make two important, inter-related choices upon making a purchase: what quality level to buy,...
متن کاملWeb Credibility: Features Exploration and Credibility Prediction
The open nature of the World Wide Web makes evaluating webpage credibility challenging for users. In this paper, we aim to automatically assess web credibility by investigating various characteristics of webpages. Specifically, we first identify features from textual content, link structure, webpages design, as well as their social popularity learned from popular social media sites (e.g., Faceb...
متن کاملVote Buying
We examine the consequences of vote buying, as if this practice were allowed and free of stigma. Two parties competing in a binary election may purchase votes via up front binding payments and/or payments (platforms) that are contingent upon the outcome of the election. If voters care only about outcomes and not directly about how they vote, then the party with the largest budget wins at a negl...
متن کاملBuying random votes is as hard as buying no-votes
In voting systems where a mark in a fixed position may mean a vote for Alice on a ballot, and a vote for Bob on another ballot, an attacker may coerce voters to put their mark at a certain position, enforcing effectively a random vote. This attack is meaningful if the voting system allows to take receipts with them and/or posts them to a bulletin board. The coercer may also ask for a blank rece...
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ژورنال
عنوان ژورنال: Addiction
سال: 1997
ISSN: 0965-2140
DOI: 10.1080/09652149737791